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Chinese marketplace comparisonThe lucrative Chinese market is not only inside China

JD, Tmall vs SydneyDirect marketplace

Thinking of launching your business in China? Cross Border E-Commerce (CBEC) would be the best entry model for most Australian brands. In selection of the CBEC marketplace, what are the considerations?

SydneyDirect Chinese Marketplace
WeChat storeNONOwork as a WeChat store
Who’s marketplace? is the HongKong domain of for worldwide is the Hongkong domain of for worldwide vendors SydneyDirect focuses on promoting Australian brand products and services to Chinese consumers.
Support languageChineseChineseEnglish & Chinese
Support currencyRMBRMBAUD, RMB, multi-currency interface
Target MarketChinaChinaChinese consumers worldwide
Cost to JoinUSD15,000 security bond +USD1,000 annual feeUSD25,000 security bond + USD5,000  annual feeFree join. Merchant packages for subscription.
Translation serviceNANAFull-serviced
TrafficCompeting with 100K merchantsCompeteing with 50K merchantsDriving traffic and conversions by Merchant packages.
Google Shopping  ADs nonoYes

Penetrate Chinese market from within

Visit SydneyDirect

There are good reasons why cross border e-commerce is the best entry mode to Chinese market:

  • Legal Aspect: China has stringent, complex regulation for import, and most likely your products are not yet certified to do official import.  It may take over 6 months for a product to obtain its certificate to be qualified for official import.
  • Cost Aspect:  Products that in the CBEC allowed (pre-approval) categories are exempt from normal import tax and GST (17%) and consumption tax (70%). CBEC import model is applicable to a lower rate 60% if need to do custom clearance. CBEC personal parcels under RMB2000/shipment are exempt from custom duties, so it is a great save for consumers to purchase from overseas marketplace.
  • Logistics issue:  Currently in Australia there are some logistics companies competing with each other, shippers will have the privilege to choose from them and use their bonded warehouse service before establishing a Chinese operation to handle these queries.