JD, Tmall vs SydneyDirect marketplace
Thinking of launching your business in China? Cross Border E-Commerce (CBEC) would be the best entry model for most Australian brands. In selection of the CBEC marketplace, what are the considerations?
Thinking of launching your business in China? Cross Border E-Commerce (CBEC) would be the best entry model for most Australian brands. In selection of the CBEC marketplace, what are the considerations?
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E-commerce | JD.hk not JD.com | Tmall.hk not Tmall.com | SydneyDirect.com.au |
WeChat store | NO | NO | work as a WeChat store |
Who’s marketplace? | JD.hk is the HongKong domain of JD.com for worldwide vendors | Tmall.hk is the Hongkong domain of Tmall.com for worldwide vendors | SydneyDirect focuses on promoting Australian brand products and services to Chinese consumers. |
Support language | Chinese | Chinese | English & Chinese |
Support currency | RMB | RMB | AUD, RMB, multi-currency interface |
Target Market | China | China | Chinese consumers worldwide |
Cost to Join | USD15,000 security bond +USD1,000 annual fee | USD25,000 security bond + USD5,000 annual fee | Free join. Merchant packages for subscription. |
Alipay | yes | yes | yes |
WeChatPay | yes | yes | yes |
Paypal | no | no | yes |
Translation service | NA | NA | Full-serviced |
Traffic | Competing with 100K merchants | Competeing with 50K merchants | Driving traffic and conversions by Merchant packages. |
Google Shopping ADs | no | no | Yes |
There are good reasons why cross border e-commerce is the best entry mode to Chinese market: