China marketplace JD , Tmall vs SydneyDirect
Thinking of launching your business in China? Cross Border E-Commerce (CBEC) would be the best entry model for most Australian brands. In selection of the CBEC marketplace, what are the considerations? JD and Tmall are 2 most popular ecommerce in China, let’s compare them with SydneyDirect.com.au
|Who’s marketplace?||JD.hk is the HongKong domain of JD.com for worldwide vendors to sell worldwide.||Tmall.hk is the Hongkong domain of Tmall.com for worldwide vendors to sell worldwide.||SydneyDirect focuses on promoting Australian brand products and services to Chinese consumers.|
|Support language||Chinese||Chinese||English interface and Chinese content.|
|Support currency||RMB||RMB||AUD, RMB, multi-currency interface|
|Target market||Worldwide||Worldwide||Chinese consumers in Australia and China.|
|Initial cost||USD15,000 security bond +USD1,000 annual fee||RMB300,000 security bond + RMB30,000 annual fee
(AUD:RMB about 1:5)
AUD1,990 annual fee.
|Campaign service||100K merchants to promote||50K merchants to promote||Kupiter digital marketing services to lead traffic.|
|Complexity to setup||high||high||easy|
|Lcoal Support||No Rep in AU||No Rep in AU||100% Australian company|
There are good reasons why cross border e-commerce is the best entry mode to Chinese market:
- Legal Aspect: China has stringent, complex regulation for import, and most likely your products are not yet certified to do official import. It may take over 6 months for a product to obtain its certificate to be qualified for official import.
- Cost Aspect: Products that in the CBEC allowed (pre-approval) categories are exempt from normal import tax and GST (17%) and consumption tax (70%). CBEC import model is applicable to a lower rate 60% if need to do custom clearance. CBEC personal parcels under RMB2000/shipment are exempt from custom duties, so it is a great save for consumers to purchase from overseas marketplace.
- Logistics issue: Currently in Australia there are some logistics companies competing with each other, shippers will have the privilege to choose from them and use their bonded warehouse service before establishing a Chinese operation to handle these queries.
SydneyDirect is best marketplace for Australian SME companies to develop Chinese market in term of cost and supported functions, it is also a social marketing platform to seamlessly integrated with WeChat in mobile device. Register your interest now or sign-up directly and Become VendorPlease provide your project information here. We will contact you shortly with proposal.